Vesna Vrdoljak is a collage artist living and working in Amsterdam. Holding a Master of Arts degree, with a major in European Film and Aesthetics, she started collage making in 2008. Having been active in film distribution for film festivals and in communication, she now works as an artist, creating her own and commissioned work. In her work Vesna fuses analogue pictures from newspapers and numerous other mediums and publications to create a new form of reality. She works on three different categories, including subjects (people or animals), backgrounds (shots of nature, crazy motifs), and stuff (shapes, fruit). “In collage making, I work on my instinct” the artist explains, choosing and matching images for no clear reason other than because they appeal to her. Find out more about Vesna in the interview below and visit her website www.vesnascollages.tumblr.com.
How would you describe yourself in one sentence?
Sensitive, subtle, quick and impatient.
Whom do you look up to?
I look up to people who don’t think.
Are there any personalities that have contributed to your successful career path?
My mom, my husband, my children and John Baldessari.
Who or what has been the biggest influence on your way of thinking?
I prefer not to think.
How did your art career start?
I never thought I would be an artist really. I studied film in University and had a very theoretical education. I later worked in film distribution and art marketing. The collage making started very organically, assembling appealing images. When I quit my job I started to make more and more collages but I never considered myself an artist. I always felt unworthy and insecure to show my stuff to the world. One day I walked into a great clothing store and thought it would be nice to exhibit my work there. I felt comfortable with the idea of showing my work in a nonchalant way in this store as opposed to a sterile gallery space of which I thought it would be pretentious. The owner was very enthusiastic and loved my work. This lady has a great taste and huge influence, being the first person from the ‘outside’ world who saw my work and appreciated it. She gave me the confidence to proceed in ‘showing what I’ve got’.
What was your favourite project and why?
I am working on my favourite project at the moment, blowing up images and cutting them. I can’t wait to see the result.
What was the biggest challenge you’ve faced during your career as an artist?
What’s your personal motto?
Keep on going.
How do you define creativity?
No boundaries. To be open, focused and free.
If you had one advice for someone seeking to live a creative life, what would you tell him?
Follow your heart. Listen to what you feel. Everything is possible.
What do you know now that you wish you knew at 21?
Don’t let fear rule your world.
Is there anything for which you would be ready to give up your passion for art?
All images © Vesna Vrdoljak