Veronica Azaryan Fashion Photography

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Veronica Azaryan

St. Petersburg based Veronica Azaryan is a photographer and makeup artists, focusing on fashion photography and graphic design. Using the human body as her canvas she turns models into beautiful conceptual creatures. Azaryan has worked on ad campaigns for brands like Mousson Atelier jewelry whilst pursuing her personal projects, some of which are shown below. For more images check out her website

Veronica Azaryan

 Whom do you look up to?
I could answer that I wanted to be like Tim Walker, Richard Avedon, Irving Penn, Vincent Alvarez, Victoria Stutz, Holger Trulzsch, Mario Testino…But if you want your photos to become unique, be yourself and listen to your heart.

Are there any personalities that have contributed to your successful career path?
Oh! There are so many… Practically all famous photographers, artists (especially the Impressionists and Post), all abstract and fine art. I love contemporary art museums, such as the Centre Pompidou in Paris. I always look, learn, and am inspired by big masters. And I also travel a lot. Some cities inspire me to create new images. Latest photo was shoot in Tunisia (Sousse, Hammamet).

How would you describe yourself in one sentence?
Photography is a part of me.

How did your photographic career start?
I graduated from St. Petersburg State University, Department of «Graphic Design» (with honors). Photography plays a big role in graphic design, so much depends on it. At first I photographed for my design projects, because quite often the picture is one of the most important design component. Even if it is an abstract picture. «Photographica» is the combination of graphic design and photography. The main idea in photographica is the predominance of form over content (behance). And I always like to take a picture of something or somebody. After numerous photographs of architecture and objects, I began to transfer my ideas on the human body…

What was your favourite project and why?
My favorite project is the project I have not photographed, that’s just still in my thoughts. :) My latest project is usually my favorite.

Veronica Azaryan
Quotes and Wisdoms
How do you define creativity?
This is something that simply comes from the soul.
Do you have a favourite quote that describes what you truly believe in? 

«Do not need too much to photograph, do not shoot harassing film. This is a bad sign. It’s like a lot to eat or drink: a person loses flavor, loses its shape. And yet, should not forget that in order to obtain milk, a cow should be milked, but to give an oil, needs a lot of milk». Henri Cartier-Bresson. And my personal motto is «Do everything like it would be the last time»!

If you had one advice for someone seeking to live a creative life, what would you tell him?
No need to torture yourself with needlessly redundant reflections. Everything is just an excuse for creativity.
What was the biggest challenge you’ve faced during your career as a photographer?
Each project brings something new and unknown.
What do you know now that you wish you knew at 21?
I don’t know… Everything has its time.
Is there anything for which you would be ready to give up your passion for photography?
Only death can separate us, ha-ha.
Veronica Azaryan 
Veronica Azaryan
Veronica Azaryan
Veronica Azaryan
Veronica Azaryan
All images © Veronica Azaryan

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