Turin based Visual Communication Studio “Truly Design” was founded by a graffiti crew consisting of four friends who have been sharing a passion for street art since their teenage years. Specialized in urban art, illustrations and graphic design for commercial and artistic projects, Truly Design creates high impact visual messages, eliciting amazing responses from customers and passerbys. Having worked for a number of renown brands such as the Fiat Group, Martini, Samsung, Nike and EMI, their artworks are known from numerous exhibitions and publications. Aiming to forward their skills to newbies, they also teach in academic courses, cooperate with companies and institutions and organize workshops and team building activities. Stumbling upon their fresh and innovative designs, I’ve asked for an interview, which you can find below. Check out www.truly-design.com for more of the creative crew.
Whom do you look up to?
We look up to anyone who is able to inspire us, from visual artists to writers, scientists, historians, etc. etc. More often than not, cool ideas evolve from learning cool things and reflecting on them, so we owe as much to the ancient Egyptians as we do to the staff at CERN.
How would you describe yourself in one sentence?
We are a design studio which avails itself of artistic creative methods; we are an artistic collective with the concreteness of a designer team.
Who or what has been the biggest influence on your way of thinking?
Definitely the support of our families and friends. At first, we only got direct feedback for our efforts, and everyone always told us to soldier on, that results would come. They were right.
How did your art career start?
By doing graffiti on the streets, on legal walls, we started varying the classic “piece – puppet” routine quite soon. People like figurative stuff, and we started being asked to paint small commissions, which eventually became bigger and more important from a commercial point of view, up to the point where we started working for agencies and asked ourselves if we could combine the graffiti with all the other graphic arts we had learned and actually make a living out of it.
What would be your favourite project and why?
I guess it would be to draw among all murals painted far from home. Aside from working in other countries, with all the benefits, we see travelling as a powerful tool which feeds our creativity, enables us to meet friends, live adventures, and finally return home with a big smile.
Quotes and Wisdoms
How do you define creativity?
The ability to merge what you’ve experienced so far into something new.
What was the biggest challenge you’ve faced during your career as an artist?
Making ends meet, from a strictly economic perspective. Taxation is very high in Italy, over half of our income goes into taxes. Also, finding clients is hard at times; most of our collaborations are one-time experiences…after I paint a 10 meter wall for you, chances are that you have no more walls
What do you know now that you wish you knew at 21?
All things that come to mind involve my personal life. But then again, surprises are necessary in life, so in the end nothing, probably.
If you had one advice for someone seeking to live a creative life, what would you tell him?
For someone who chooses a creative career, researching and evolving creativity is simply fun, so little to no advice on that. However, I would be very keen on insisting that this person finds the right channels to get his/her work known across the world, meets people, isn’t afraid to step forward, and so forth. Anyone can be a good artist, but very few possess the ability to sell their work, which after all is your primary objective if art is more than a hobby to you.
Is there anything for which you would be ready to give up your passion for art?
Nothing can ever force you to give up a passion. Even if you’re working 20 hours a day in an illegal factory, you’ll end up experiencing the same emotion when in front of your favourite artist’s masterpiece. Actually, that might intensify your passion even more, as you would treasure every second tenfold.
All images © Truly Design