Lubo Sergeev is a conceptual photographer with 17 years of experience in advertising, high-end retouching and commercial image production. He is an award winning fine art photographer and digital artist. Inspired by his father, who has given him the opportunity to grow up in the world of theater, he is in constant search for the beauty around him. Check out the interview to learn more about Sergeev and visit his website www.sergeevstudio.com
How would you describe yourself in one sentence?
Helpless perfectionist with a neverending thirst for beauty.
Whom do you look up to?
Erwin Olaf, Guy Ritchie.
Who or what has been the biggest influence on your way of thinking?
My father. Being an actor, he gave me the environment any artist might need to evolve into a greater self. I spent all my best childhood years surounded by theatre and its magic made me who am I now.
What made you want to become a photographer?
I want to look at beautiful things all the time. I want to be fascinated incessantly, any minute, any hour, night and day! Sometimes there was a lack of beauty around me. So I started creating it.
What was your favourite project and why?
I have many favourite projects. But honestly, my most favourite is the next one.
How do you define creativity?
I cannot define creativity. I know that for me it is hard thinking and hard work.
If you had one advice for someone seeking to live a creative life, what would you tell him?
When I am asked this, I always tell the following three words as an advice: Faith. Devotion. Persistence. Creativity is something you might have the heart for but you need to train your brain and this takes time, so I probably would add Persistence twice as a fourth.
Do you have a favourite quote that describes what you truly believe in?
Never stop thinking. Stay focused.
What was the biggest challenge you’ve faced during your career as a photographer?
As a person I look at the past exceptionally rare. It takes quite a lot efforts to remember something I have done in the past in details. Especially when I need to compare it with other similar projects. I have had many nearly impossible projects but I am absolutely sure that my biggest challenge is yet to come. And when it comes, it will pass, and I will be looking forward to the next one. Still, my biggest challenge as a creative is to persuade my clients that I am on the right track about a certain artistic direction and approach.
What do you know now that you wish you knew at 21?
That we are all mortal.
Is there anything for which you would be ready to give up your passion of photography?
Can’t think of anything blonde or brunette at the moment.
All images © Sergeev Studio