Sebastian Magnani Underdogs and Undercats

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Sebastian Magnani

Working as a creative head in an advertising agency, Sebastian Magnani always had a passion for photography. When the urge to turn his hobby into profession became unbearable, he decided to follow his gut feeling and start off a new career path. Only shortly after he became incredibly famous for his whimsical photo series “Underdogs”, a pet project portraying dogs dressed like their owners. By illustrating the striking resemblance between humans and their canine friends, Magnani refers to dogs as “loyal, selfless, trustworthy, life saving, fun and proud companions in a world where these values are gradually disappearing (Sebastian Magnani)”. His images travelled across the globe and were shown on Good Morning America in New York and BBC World News UK. For more information check out
Sebastian Magnani
All images © Sebastian Magnani
Quotes & Wisdoms
How do you define creativity?
Creativity is a form of expressing new and innovative works with different tools, whether it is a brush, hammer or a camera. It is an impulse of different impressions, which are eventually expressed through an image, painting or object.
What is your favourite quote?
“Now are the good old times” and “Stay Tuned”.
What do you know now that you wish you knew at 21?
How nice an experience can actually be. I have always wanted to be a step ahead when I was 20, but everything takes time – and that’s actually the nice thing about life.
If you had one advice for someone seeking to live a creative life, what would you tell him?
I don’t think there is something like a guide book for it. One should go his own way and listen to his inner soul – and whether this is going to be a creative life is a question that lies in the eyes of the beholder.
Is there anything for which you would be ready to give up your passion for photography?
It is important to be happy in life, and that is what I am.

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