Sascha Nordmeyer hyperLip

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Sacha Nordmeyer

Sascha Nordmeyer is a Franco-German designer born in Germany in 1977. He studied industrial design at the École Supérieure d’Art et de Design in Reims and was granted ‘Espoir de la Création’ by the Comité Colbert and then, joined the French luxury brand S.T.Dupont for which he created accessories for the James Bond ‘Casino Royal’ movie.

More and more interested in an experimental approach, he founded his own studio in 2009 and attracted attention on the internet with Communication Prothesis (a.k.a. hyperLip) project was featured in a MoMA New York exhibition in 2011 and ever since produced by Artecnica.

hyperLip is a head-turning “conversation stopper” that was concieved for people who are just looking for a bit of fun. The prothesis forces a facial expression onto its wearer. hyperLip will enhance your communication skills, make you look smart in any circumstance, raise a few eyebrows and it will certainly get you tons of attention. For more check out the interview below and visit his websites www.saschanordmeyer.com and www.artecnicainc.com.

Sascha Nordmeyer

How would you describe yourself in one sentence?
I am a chocolate addict explorer who fell in love with paper.

Whom do you look up to?
Barbara, Federico Fellini, Jean Tinguely and Isamu Noguchi.

Who or what has been the biggest influence on your way of thinking?
My studies at Ecole Supérieur d’Art et de Design in Reims/France have been a striking influence. I immediately enjoyed this unique sentiment of liberty and intense experimentation. We had a lot of talented and passionated professors such as food designer Marc Bretillot, painter Phillippe Mayaux, sculptor Konrad Loder. Also I remember a Shiro Kuramata retrospective at Les Arts Décoratifs in Paris that acted like an electro-shock!

Sascha Nordmeyer

How did your art career start?
In a sort my career started when I was a 9-year old boy. At that time I was drawing constantly and I wished I could own a Swatch watch. In fact I was fascinated by this playful design full of colours, pattern and textures. One day, my parents sent a pill of Swatch drawings to a friend how worked at the company’s head office. As a thank you the design department sent me a gentle letter and a beautiful Swatch!

What was your favourite project and why?
As a student my final project was dealing with lightweight structures. I did a lot of research and finally ended up with a lightweight brick made out of melted and then morphed chocolate. This was quite fascinating!

What was the biggest challenge you’ve faced during your career as an artist?
In a couple of months I will present a vast floral installation hanging from an impressive Parisian glass roof. This is my biggest challenge so far.

Sascha Nordmeyer

What`s your personal motto?
Do it your own style

How do you define creativity?
I perceive a project as an journey. In consequence creativity would be the capacity to embark on a journey. The more you are creative, the more exciting, instructive and lengthy the journey will be.

If you had one advice for someone seeking to live a creative life, what would you tell him?
Work hard, be curious and take a risk

Is there anything for which you would be ready to give up your passion for art?
Nothing crosses my mind

Sascha Nordmeyer

Sascha Nordmeyer

Sascha NordmeyerAll images © Sascha Nordmeyer

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