Amsterdam based Freelance Digital Art Director & Senior Designer Ralf Mitsch has studied Art at the Academy “Hochschule der Bildenden Künste” in Germany and received a postgraduate scholarship at the International Design Institute “Design Labor Bremerhaven”. With more than 17 years experience in online branding, advertising, design and interaction design, Mitsch has been working for numerous national and international clients including Canon, Daihatsu, Heineken, Knorr, KLM, New York Times, Sony Ericsson, Vodafone etc. His latest project “Why I love Tattoos” is about fashion versus life story and features more than 50 portraits of inspiring people telling the stories behind their tattoos.
“What are those people doing? What kind of life do the have?”. “As a teenager in the 1980s people with skulls, snakes and other skin-art always made me ask those kind of questions to myself. I thought it testified their courage that they dared to express themselves in such a permanent way…The people in the book tell their own story…, Mitsch explains. Visit his websites www.ralfmitschphotography.com and www.whyilovetattoos.com for more of his works and don’t miss out the interview below.
What was your favourite project and why?
To publish my first photo book: Why I Love Tattoos. But now it is my current project.
If you had one advice for someone seeking to live a creative life, what would you tell him?
Do not listen to others – follow your heart!
Do you have a favourite quote that describes what you truly believe in?
There is a quote by Malcolm Muggeride which I heard years ago during a workshop I gave with other creatives: “Never forget that only dead fish swim with stream” This is what I am aiming for in my creative work.
What was the biggest challenge you’ve faced during your career as a photographer?
Until now: to publish my first photo book: Why I Love Tattoos. After my project was refused by several publishers I decided to publish it by myself – looking back this was the best choice anyway ☺
Now my new project will challenge me even more.
What do you know now that you wish you knew at 21?
I like that every age has it’s advantages and disadvantages. Making your own experiences is and was the best thing for me.
Is there anything for which you would be ready to give up your passion of photography?
Even when I stop working as a photographer, the passion will always stay.
All images © Ralf Mitsch