Italian born and Hong-Kong based art director Marta Grossi created a series of edible banana graffiti, transforming the exterior skin into a temporary piece of artwork. She explores a variety of techniques from black markers to glitter and captures her work on an iPhone 5 after completion. “I customize my banana during the night. I have my banana for breakfast the day after. This is a temporary space and love to prove that inspiration is everywhere.’ says designer Marta Grossi. For more about the artist, check the interview below and visit her profile on behance www.behance.net/martagrossi.
How would you describe yourself in one sentence?
Whom do you look up to?
I’m constantly in search for inspirations, little things and experiences to expand my vision and my daily routine. I believe we can change our perspective using some creativity.
Are there any personalities that have contributed to your successful career path?
In my life I evolved sources of inspiration many times, according to the moment I was living. I’m pretty sure I have a lot of names in my pocket. During my studies I was in love with Antonio Canova, Auguste Rodin, Gustave Klimt and Robert Doisneau. Lately it was my advertising “era”, I come from an advertising background so I spent a lot of time studying the most famous campaigns all over the world. Than was the time of Banksy, David LaChapelle, Yayoi Kusama and more. I’m also fascinated by any kind of music and poems or little quotes, most of my project started with this environment. E. E. Cummings, Walt Whitman, Billie Holiday, Daft Punk just to name a few. I love a mix between contemporary and old style.
What made you want to become an artist?
I guess I’ve always been an artist within, I love to think I’m born thinking about art. My entire studies and training were concentrated in communication and in the art world. I have more than 10 years of a career and deep foundation in the communication field, adv, art, design, illustration etc… this other side of creativity helps me a lot when I need to develop my crazy ideas, and think about the best way to deliver my message. In this environment, media and people, started calling me an artist after the first exhibitions and big events.
What was your favourite project and why?
At this moment of my life I will say Banana Graffiti, because it’s a project that started very randomly and I know I created something different to share with the world.
What was the biggest challenge you’ve faced during your career as an artist?
Recently I had to work for an art live performance for a Jewelry brand, here in Hong Kong. This means that I have to be perfect, smiling and full of energy, because I must interact with press and people, and take pictures. The day before I broke up a long story with my ex-boyfriend. I felt at my worst but the show must go on. And from that day they only remember my smile. Last big challenge is from last week, a very “impromptu speech” in front of 150 guests, most of them Japanese, during my last event in Tokyo. Kawaii! I take challenges as part of my job. And one of the main reason I can grow and evolve.
Do you have a favourite quote that describes what you truly believe in?
I have many quotes, I keep them and stick them everywhere in my apartment. Can I pick two?
“Those who never risk. Won’t do anything. Won’t have anything. Won’t be anything.”
“Wherever you are, and whatever you do, be in love.”
How do you define creativity?
Creativity for me is like an incredible energy I feel in my heart, body and mind. This energy is constantly changing, and is powered from things I see, people, experiences, travels, connections. I need to release this energy to feel my true self. In this process of creation many factors are involved, sometimes I start with a defined idea, other I just follow my instinct.
If you had one advice for someone seeking to live a creative life, what would you tell him?
Be curious, look at things from a different perspective, don’t be scared to try things, and take all the criticism as part of the journey. Also, travel. As much as you can.
What do you know now that you wish you knew at 21?
To stop more and listen. Trust the mess. Flaws are beauty and perfection doesn’t exist. Don’t be scared by changes.
Is there anything for which you would be ready to give up your passion for art?
Art is part of my body, my dna and my essence. I can’t live without. And why should I give up something so beautiful?
All images © Marta Grossi