Brazilian based photographer Jr Luz started photography just five years ago during his stay in the UK. Since then he gradually transformed his new-born passion into a profession, focusing on fine art female photography. His work on Cara Comida, however, follows a different path. Concerned about the world’s growing problem with food waste, Luz projects faces onto a variety of foodscapes, stressing everybody’s responsibility to consume food with more attention towards people who are in need. For more check out our little chat with him.
How would you describe yourself in one sentence?
A dedicated and dreamy photohrapher!
Whom do you look up to?
I’m a big fan of David Lachapelle and Annie Leibovitz. I am also inspired by life in general. In fact, almost everything around me inspires me.
Are there any personalities that have contributed to your successful career path?
There are some people who have contributed and still contribute to my career, in particular my friends who always help me with my photo shoots and believe in my work!
Who or what has been the biggest influence on your way of thinking?
There are some great photographers who have shaped how I work. I genuinely try to think situations through from different perspectives without being tied to customs and beliefs. I learn a lot by analyzing how the world’s great artist think and work. Salvador Dali is one of the painters I am currently studying – a reference that can also be seen in some of my works.
How did your photographic career start? What made you want to become a photographer?
My photographic career started during my five years stay in the UK, when I coincidently met some photographers who sparked my urge to shoot. I always liked photography, but it was my dad who bought me a camera to capture my trip. Since then I fell in love with it.
What was your favourite project and why?
My favorite project is called “Cara Comida”, which is translated into “Face Food”. I always wondered how people’s faces would look like when they were covered in food and decided to go for this project. I called some friends to ask them about their favorite foods and we produced a series of photos with an amazing result. The project’s intent was to alert the world about food waste. Whilst thousands of people suffer from starvation everyday, tons of food gets wasted. I pictured this theme in a fun and creative way, having reused all the food after the shooting. It became viral and has gained a lot of recognition throughout the world. It would be my greatest wish to exhibit this work in an art gallery or museum anywhere in the world.
How do you define creativity?
Creativity is a difficult word to define. In my opinion everybody is creative, some more and some less!
Humans have the power to create when they are in need. Most importantly, we have to create a line of thought that differs from societal patterns imposed to us all the time. There are two types of creative work: to create something that has never been seen before, or to recreate something that already exists in a different way! You don’t learn creativity in school. You learn it over time, depending on what you need in life. I am recognized by the creative work I do and I am trying to improve it everyday.
If you had one advice for someone seeking to live a creative life, what would you tell him?
My main advice for people who strive to live creative life is to let go of customs and beliefs. All the standards imposed by society only serve to frighten and discourage people. Do what you feel like doing without worrying about other people’s opinions and you will see that your life will change for the better. Just believe in your potential and move on.
Do you have a favourite quote that describes what you truly believe in? What`s your personal motto?
Noone is so great he cannot learn and so small he cannot teach.
What was the biggest challenge you’ve faced during your career as a photographer?
My biggest challenge was when I moved back to live in Brazil. I was robbed during a photography conference and had all my equipment stolen. However, this occasion has strengthen me to move on and become a great photographer.
What do you know now that you wish you knew at 21?
34 years old today I know that time brings knowledge of life and responsibilities. Today I know I was born to be a photographer. It would have been great to discover my passion much earlier.
Is there anything for which you would be ready to give up your passion for photography?
My passion for photography is inexplicable. There is nothing in the world today I would give up photography for. Photography is what I think of 24 hours a day and I my love for this art just keeps growing.