How do you call someone who pretends to be in a movie when listening to a sad song in the car? Juarez Rodrigues, the one who knows how to say “I love turtles but they always bite me” in 19 different languages. The 27 year old Brazilian art director and Kurt Cobain fan sings Britney Spear’s “Baby one More Time” to Karaoke and believes in eating dessert first.
What else should you know about him?
Together with his creative and brilliant-minded partner in crime Vicky Jacob-Ebbinghaus, he created “Eating for Two” – the pregnancy cravings cookbook, dedicated to reviewing the craziest dishes pregnant women crave. So if you ever wondered what it’s like to crave for food when a woman’s pregnant, all recipes featured are REAL, GENUINE CRAVINGS, eaten by a real, genuine pregnant person.
And what’s about the craziest thing of this entire project?
They’ve actually tried all recipes, even the soap. Hats off guys, you need a good sense of humour and a great portion of madness for that. Well, there’s so much more to know about Rodrigues, I shouldn’t go on nattering. Check out the interview below, it’s worth a look into this creative character. For more visit www.juarezrodrigues.com and www.eatingfortwocookbook.com.
How would you describe yourself in one sentence?
I am the broken key, the untuned string, the repetitive strain injur, the bad posture, the malfunctioning button, the dirty dishes, the long queue, the lost pen, the forgotten password, the Sunday night, the Monday morning, the uncontrollable hiccup, the left swipe, the useless worry, the low battery, and above it all, a big sentences lover.
Whom do you look up to?
Salvador Dali, Kurt Cobain, Jesus Christ and Vegeta. They were the best at what they did, although people sometimes wouldn’t agree with this statement. For instance, look at what happened to Jesus. But they stayed truthful to themselves until the end, and this is something I value.
How did your art career start?
I don’t really see myself as an artist yet. Yet. I work in advertising but in my free time I always like to work on side projects. Those projects could be called art since it’s when I can freely express myself and do the things the way I want them to be. There are no clients, no bosses. I am my own client while being my own boss.
The day that I can work entirely this way, making my own stuff and making a living of it, then I will allow to call myself an artist. Meanwhile I’m an aspiring artist that started doing beautiful (at least for me) stuff when I was a teenager with much to share.
Who or what has been the biggest influence on your way of thinking?
When I was 12 I started to listen to rock music and that just blew my mind. I discovered feelings I didn’t know they exist. I felt alive by listening to that.
And my first favorite band in that time was Nirvana. I loved Kurt Cobain so much that I wanted to be him. I knew how to sing all the songs and I even learned how to play guitar because of him. And I think I’m not the only one that has this attraction for his character. We can feel this empathy coming back and forth from the person he was and how the wrote his songs. And that simplicity gave me power to start puking my own feelings into paper and plugging my guitar into my heart.
Now, when I think of Nirvana I just have a longing feeling about how I used to like it so much, but I can only have a glimpse of this feeling. But one thing I’ve learned with Cobain and that I still bring with me is to put all my love and all my pain in what I do. I guess those are beautiful feelings when translated to something that can be seen or heard.
What was your favourite project and why?
I guess it’s a natural thing that the favorite project is always the last one. After you learn from mistakes of the last projects and you have more cultural bagages and are fully charged emotionaly, you have a better view on how to work on your art and the last project is always where you focus everything you’ve learned so far.
This last project is called “Eating for Two” – a recipe book documenting all the craziest dishes pregnant women crave. Each dish is styled and photographed like a gourmet meal. And every one has also been tasted, rated and reviewed. Unsurprisingly, most of them are terrible.The recipes were collected through a tonne of research which included annoying questions to friends, families, strangers and pregnant women all over the world.
I created this project with my partner in crime Vicky Jacob-Ebbinghaus, which also works in a creative field and has a brillant mind. We really enjoyed recreating the recipes and imagining what they would taste like before we tried them. There was also a bit of schadenfreude watching the other person try the dishes too – we laughed quite a lot. But I think the best part so far has been the response. We never expected to get such positive feedback – it’s been really great.
What was the biggest challenge you’ve faced during your career as an artist?
Myself. I see myself as a big dreamer with little motivation. A person without motivation cannot succeed as an artist. And that’s what is holding me back. It’s a constant fight against myself, but one day I will succeed. I guess.
Do you have a favourite quote that describes what you truly believe in?
“No, I don’t.” – RODRIGUES, Juarez. 2015.
How do you define creativity?
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If you had one advice for someone seeking to live a creative life, what would you tell him?
Love. Suffer. Try hard not to have psychological discorders. Read The Catcher in the Rye. Break some stuff every now and them. Have a lot of sex. Allow yourself to cry. Allow yourself to smile. After crying or smiling, write, paint, sing, create something with those feelings. PRACTICE YOUR ART CONSTANTLY!!!!!!! Don’t spend too much time on Facebook. Have a clear opinion about drugs and follow it.
What do you know now that you wish you knew at 21?
LSD and how to cook.
Is there anything for which you would be ready to give up your passion for art?
Yes. A machine that turns your dreams into real images on a screen and the possibility to record them in a VHS tape. I hate the fact I never remember my dreams. With this machine I would be able to watch them everyday!