Greg Barth is an award winning artist and director from Geneva, Switzerland, currently based in London. Greg specialises in design driven projects ranging from video art and installations to Music Videos and TV advertisements. His passion for strong, often surreal concepts and contemporary minimal aesthetics have brought him to work for renown international clients such as Mc Donalds, Microsoft, ESPN, Subway, Sony Music, Disney Interactive, L’Oreal etc. Barth’s work has been published in numerous prestigious design books and is strongly featured in the visual industry’s leading blogs and websites.
Artist Statement – 7TV Rebranding
The rebranding was intended to strengthen 7TV’s new image as a Do-it yourself channel. One that promotes health, education, and general knowledge about how to better yourself. The minimal look was chosen to evoke a certain zen and meditative state of mind, playing on the ambiguity of full versus empty spaces. It also allowed us to derive the branding into various moods, depending on the channel`s topics (Travel, Construction / Renovation, Cinema, Changing Yourself, Relationships), giving the Identity a changing character, color and feel. The concept was to highlight that through an organized and smart assembly, you can improve your life, making all the pieces of the puzzle fit perfectly together. To emphasize an honest and human approach, all on-screen elements were made and animated by hand. For more of his works scroll down and visit his website www.gregbarth.tv.
All images © Greg Barth