Eolo Perfido is a french born photographer. He now lives in Italy and his studio in Rome is specialized in Advertising and Portrait photography. In the last decades he worked for several international agencies and clients such as JWT, Saatchi & Saatchi, Leo Burnett, BBDO, Corbis, Pepsi Cola, Kraft, Gatorade, Opel motors, Novartis. His images appeared on many magazines and journals such as The New York Times, Communication Arts, Panorama First, Vision, Vogue Russia, GQ Russia, L’Espresso, Computer Arts to name some of them. He is one of the most known italian Street Photographers and since 2014 he is a resident photographer at Leica Akademie Italia. Eolo is also well known in the fine art market thanks to his series Propaganda, Clownville and Uneven. He is represented internationally by the photo agency Sudest57 (Milan). For more about his work visit his websites www.eoloperfido.com, www.eoloperfidofineart.com, www.walkingphotographer.net & www.eoloperfidoworkshops.com and check his interview below.
How would you describe yourself in one sentence?
I would descibe myself as “I’m not just a photographer”. My friends would say “He is a photographer”.
Whom do you look up to?
Talking classic I’m still and will be forever amazed by the essentiality in Richard Avedon’s portraits and in the cinematographical approach of Peter Lindbergh’s photography.
Are there any personalities that have contributed to your successful career path?
The “thanks” list is infinite. We are social creatures and we cannot accomplish many things without the help of others. Anyway since the list is too long, I’d like to thank the person that dedicated more time to my career and that is myself. I’d like to thank myself for all the effort and sacrifices I made to get where I’m now.
Who or what has been the biggest influence on your way of thinking?
I’ve been always amazed by people that dedicated their life to science. I think that the greatest scientists of humanity were incredibly creative. And I think that contemporary art owes so much to the 900 industrial revolution and to the actual technology revolution. Everything in every cultural field was and will be invaded by technology. There is so much creativity hidden in rational thinking.
How did your photographic career start?
I wanted to be an illustrator. But my hand and my mind weren’t able to handle a pencil in the proper way. So one day I took a picture with some sort of creative approach and to my surprise it looked like ok. So I decided to invest in that. A lot of time. May be too much.
What was your favourite project and why?
I spend a lot of time taking advertising assignments. Those are all about control and timing. So when I can dedicate some time to my personal projects I really enjoy that. One of my most successful project Clownville was fun and gave me a lot of visibility in
the art world receiving good feedbacks from galleries and buyers. I also really enjoy my street photography sessions. Pure freedom surfing the city on my sneakers.
How do you define creativity?
Something fun in between study and sacrifices.
If you had one advice for someone seeking to live a creative life, what would you tell him?
Do it. It could be hard in the beginning, but it’s all about one of the most important things in our short life: freedom
What`s your personal motto?
If something doesn’t work, it is for sure the photographer’s fault. If everything works fine, pay my bill now.
What was the biggest challenge you’ve faced during your career as a photographer?
Building a good team and keeping it together for many years.
What do you know now that you wish you knew at 21?
Nothing. I want to keep all my errors because I made them in the right sequence. That was not an easy task
Is there anything for which you would be ready to give up your passion for photography?
Health of people I love.
All images © Eolo Perfido