Argentinian based Food Stylist and Illustrator Anna Keville Joyce transforms food into wonderful illustrations, taking the art of food styling to a whole new level. Using food in inventive ways, destinations and animals are created out of grains, carrots, pepper, noodles etc. Her illustrations consist of 100% food elements and are used for both artistic and commercial purposes, including the Coca Cola Light Campaign, Conde Nast Traveller India and House of Cupcakes in Argentina. Check out the interview below and visit her websites www.akjfoodstyling.com, facebook.com/akjfoodstyling and behance.net/akjfoodstyling for more images and videos.
How would you describe yourself in one sentence?
I would say I’m generally very curious, perhaps quite stubborn with a tendancy towards obsessive, but sensative and a dreamer with a genuine interest in finding humor and meaning in the everyday. I hope to always be compassionate, sincere, and give without sparing.
Whom do you look up to?
I look up to the creatives I have around me – the musicians, the dancers, the painters, the creative directors, the photographers, the caligraphers, the choreographers, etc. Those that keep surprising me. Those who become lost in their medium. Those who communicate, with or without words. Those who make jokes on reality. Those who are sincere, and those who are searching.
Are there any personalities that have contributed to your successful career path?
My parents are both artists – graphic design, art direction, painting, and food styling. What I have to thank them most for, though, is for having taught me to try, to experience, and to have freedom of mind, along with a little sparkle in my eye. But truly, a significant part of my “artistic career” has been an internal, individual and personal process.
How did your art career start?
I’m a food stylist by profession, which is to say that I create food for commercial photography and film. Food is what I understand best – I know how it moves, how it responds, how to care for it, how to make it last, its color hues, and when it’s going to shrivel and die on me. It’s my favorite medium. My styling work, although commercial, really comes down to simple food sculptures; shape and color through food. Food Illustration is just another artistic expression of the same.
What was your favourite project and why?
My favorite project is, and I think will be for a long time, the Food Illustration series entitled “A Tribute to Budgie.” It was a personal project, and it was my artistic meditation and mourning for a loss I experienced. In that project I was truly me. There was no client, and no expectations. It was a series of quiet moments and a process that taught me the difference between work and art, and the capacity of art to heal and to redeem. I believe that all experiences, even grief, can take shape and create sometime new and beautiful.
What was the biggest challenge you’ve faced during your career as an artist?
I belive I’m my biggest challenge, and the processes that go on within me. I think to overcome oneself is the most difficult part of artistic growth.
Quotes and Wisdoms
How do you define creativity?
A joke. The unexpected in place of the expected. A twist. A turn. Just a little bit of magic and transcendence in what we assume to be a commonplace world.
Do you have a favourite quote that describes what you truly believe in?
Luck favors the bold.
If you had one advice for someone seeking to live a creative life, what would you tell him?
To open your reach of experiences. To put yourself in uncomfortables places, and to enjoy them, to absorb them.
What do you know now that you wish you knew at 21?
My own intuition is gold.
Is there anything for which you would be ready to give up your passion for art?
I’m reading a book now which proposes that creativity is one of the human being’s most natural states. I suppose I can’t imagine anything which doesn’t include some type of art or creativity – can you?
All images © Anna Keville Joyce